The MOSAÏCULTURES INTERNATIONALES MONTRÉAL 2013 – The largest eco-responsible event in Quebec

Éco Entreprises Québec highlights materials recovery

Montréal, June 12, 2013 – Some of the eco-responsible measures implemented by the Mosaïcultures Internationales Montréal 2013 (MIM2013) were presented as part of the unveiling of the event programming to demonstrate the organization’s dedication to reducing the environmental footprint of this unique international horticultural competition. The measures, which make the MIM2013 the largest eco-responsible event in Quebec in terms of duration (about 100 days) and number of visitors (an expected 1 million visitors), were announced in the presence of Maryse Vermette, President and CEO of Éco Entreprises Québec (ÉEQ), eco-responsible partner of the MIM2013.

The breadth of these measures enables the MIM2013 to meet Bureau de normalisation du Québec (BNQ) requirements for eco-responsible event certification. “Éco Entreprises Québec commends the MIM2013 for the thoroughness of its initiative, which aligns well with the sustainable development values we share,” said Ms. Vermette. “This partnership constitutes a first for our organization and a great opportunity to highlight materials recovery, one of the five pillars of BNQ certification,” she added.

Indeed, since 2010, the BNQ has been setting up a framework for eco-responsible events. The requirements of the standard cover five areas of action, including recyclable materials recovery. That aspect will in fact be highlighted on the event site thanks to the partnership with Éco Entreprises Québec, the representative of companies who put containers, packaging and printed matter on Quebec’s market and finance municipal curbside recycling services. Messages displayed throughout the Mosaïcultures site will encourage the public to continue the good recycling habits they practice at home when they are in public places, and to use the materials recovery equipment installed on the Botanical Gardens site. What’s more, additional equipment was installed for the occasion thanks to a contribution from the away-from-home recovery program, of which ÉEQ is part. Overall, 80 recovery stations distributed throughout the site will remain in place after the event wraps up. Finally, on-site hosts will interact with visitors to promote materials recovery during an “Éco Entreprises Québec Weekend.”

Reducing our environmental footprint at the source – Everybody wins!

Just like the Mosaïcultures, ÉEQ innovates and encourages companies to adopt eco-responsible practices. The organization has developed cutting-edge expertise and works with companies to provide them with tools to support their ecodesign packaging initiatives in order to reduce at the source the quantity of materials they generate. This approach has potential for both innovation and savings for companies, as more and more of them take action to reduce their environmental footprint.

“Environmental considerations and concerns are the very essence of the MIM2013 - Land of Hope. In that regard, our partnership with ÉEQ is a natural one, as we share the common vision of minimizing our environmental impact to become a model eco-friendly event,” said Lise Cormier, Executive Vice-President and CEO of Mosaïcultures Internationales Montréal.

A million visitors from the Montréal area, other parts of Quebec and elsewhere are expected to come to the Mosaïcultures Internationales Montréal 2013 competition during the summer. They will have an opportunity to learn more about materials recovery and sustainable development in an inspiring and eco-friendly setting.

About Éco Entreprises Québec

Éco Entreprises Québec (ÉEQ) is a private, non-profit organization created by companies that put containers, packaging and printed matter on Quebec’s market. ÉEQ was certified by RECYC QUÉBEC to establish a fee structure and collect contributions from companies in order to compensate the net costs of municipal curbside recycling. The organization is also involved in a number of initiatives to optimize the recyclable materials value chain, among other things to reduce quantities at the source and to enhance and reduce the cost of curbside recycling, as well as improve materials recycling and the economic value of recovered materials.

Valérie Marcoux
Torchia communications

Virginie Bussières
Communications Director
Éco Entreprises Québec, 514-987-1491, ext. 225

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