05/03/2013

The Remaking Machine

The Remaking Machine – Another way to give new life to recovered materials

Montréal, March 5, 2013 — To continue their three‐year, multi‐platform Recycling is remaking TV, radio, print and web campaign, Éco Entreprises Québec and RECYC‐QUÉBEC presented the “Remaking Machine,” a fun, hands‐on experience made available in Montréal area movie theatres. This is yet another unexpected and striking way the two partners came up with to demonstrate the second life that can be given to materials placed in recycling bins.

Itself a piece of recovered machinery, the “Remaking Machine” is based on a classic amusement park game and offers its many players gifts that were also made from recycled materials. Players use a mechanized claw to try to place recoverable containers, packaging and printed matter in the recycling bin. If successful, they receive prizes that are as interesting as they are useful and varied.

Deployed in popular movie theatres, this public event surprised and delighted many movie‐goers. A video of the event, available at www.recreer.ca/bac‐en‐vedette/la‐machine‐a‐recreer, shows participants' excitement at discovering the originality of items that have been “remade.” Here are a few examples:

  • Garden furniture (wrapped in recycled paper)
  • Shovels (made with recycled metal)
  • Polar fleece clothing (made with recycled plastic)
  • Notebooks (made with recycled paper)
  • Bracelets (made with recycled aluminium)
  • Small vacuums (made with recycled plastic)

The LES ÉVADÉS agency developed and implemented the concept.

About Éco Entreprises Québec
Éco Entreprises Québec is a private, non‐profit organization. ÉEQ’s mission is to represent companies with regard to their responsibility to finance the net costs of municipal curbside recycling, establish reasonable fees to ensure program financing and, in partnership with other stakeholders, promote efforts to increase the quantities of recovered materials through curbside recycling at the lowest possible cost.

About RECYC‐QUÉBEC
Concerned with helping Quebecers find innovative ways to sustainably manage residual materials so we may become a waste‐free society, RECYC‐QUÉBEC encourages all Quebecers to reduce at the source, reuse, recycle and recover residual materials. RECYC‐QUÉBEC therefore seeks to influence how products are manufactured and consumed. It is the designated organization for coordinating recovery activities under Quebec's Residual Materials Management Policy.

For information:
Martine VENNE
CASACOM | Tel.: 514‐286‐2145, ext. 228


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