RECYC ECO: Introducing a new certification program
Today, Pierre Arcand, Quebec's Minister for Développement durable, de l’Environnement et des Parcs, unveiled RECYC ECO, a new certification program for products with recycled content, and its new identifying label. The announcement was made at Kamik's recycled rubber boot plant, in the Saint-Laurent borough, in the presence of Jean-Marc Fournier, M.P. for Saint-Laurent and Minister of Justice, Ginette Bureau, President and CEO of RECYC-QUÉBEC, Sylvain Allard, responsible for standards development at the Bureau de Normalisation du Québec's (BNQ), and Joe Bichai, Vice-President of Manufacturing at Kamik.
Éco Entreprises Québec (ÉEQ), its contributing companies and organizations, as well as government departments, public institutions, municipalities, the general public and contractors who build sustainable and high performance constructions (LEED), are all clienteles who will benefit from this new recognition tool.
The implementation of a program to certify recycled content is one of several priority actions proposed by the Joint Committee on Recyclable Materials set up to support the recycling industry. The task of developing a certification program was given to the BNQ in the fall of 2010. The program consists in providing consumers confirmation of the percentage of recycled materials in the products they buy. The new certification label will therefore be a guarantee of authenticity that will facilitate the identification of products with recycled content.
Remember that RECYC-QUÉBEC's 2008 progress report on residual materials management in Quebec reported that some 13 million tonnes of residual materials are generated every year. Of that total, almost 7 million tonnes (52%) of residual materials were recovered and reclaimed, generating many environmental, social and economic benefits, not to mention the value that is added to the product.
A corporate logo was developed to clearly identify companies that have earned certification. The logo is made up of a rounded arrow, which also replaces the second “C” in the program's name to symbolize recovery and recycling. The name RECYC ECO is similar to RECYC-QUÉBEC, and will therefore draw from the organization's reputation and credibility. It is a clear, simple, easily identifiable and recognizable name.
» Read the press release (French)