Optimization portal Reduction at the source Less Packaging, Better Packaging The first strategy proposed by ÉEQ is to optimize the packaging/product ratio. Over-Packaging This action consists in finding the ideal quantity of packaging for the quantity of product. Over-packaging is defined as packaging that only increases visibility and sales attractiveness. On the other hand, under-packaging results when the lack of protection leads to product loss where the environmental impact of that loss is greater than that generated from producing more extensive packaging. Critical Threshold for Packaging For more information, contact us or visit OptimEco.ca.