Optimization portal Ecodesign Think Global, Act Local The second strategy proposed by ÉEQ is ecodesign, which takes the environment into account at the design stage of a product and/or packaging. This approach seeks to reduce the environmental footprint of a packaged product without transferring the impact to a different point in its life cycle. Ecodesign also helps anticipate and lower the cost of complying with environmental regulations and may transform these new constraints into opportunities. Packaging optimization is the objective. Ecodesign provides the means to achieve it. Life Cycle of a Packaged Product For more information, contact us or visit OptimEco.ca.