21/01/2015

Éric Salvail becomes Éco Entreprise Québec’s first spokesperson on the organization’s 10th anniversary

The popular host plans to raise the visibility of companies’ contribution to curbside recycling financing

Éco Entreprises Québec is proud to announce that well-known host and producer Éric Salvail will be the first spokesperson for Quebec’s curbside recycling financing organization. Celebrating its 10th anniversary in 2015, ÉEQ believes its association with Mr. Salvail will contribute plenty to better informing Quebecers about the extent and success of curbside recycling in Quebec, and the financial responsibility our 3,000 companies have assumed since 2005 with regard to the end-of-life management of the containers, packaging and printed matter they put on Quebec’s market.

With more than 700,000 tonnes of recyclable materials recovered every year – that’s 5 million tonnes since 2005, equal to 45 Olympic Stadiums! – Éco Entreprises Québec is working more closely than ever with companies that put containers, packaging and printed matter on the market in order to help them apply ecodesign processes to the materials they generate. Companies financially compensate all the costs of Quebec’s municipal curbside recycling system, which has become one of the best in North America.

Inspired by this social cause, Éric Salvail is looking forward to taking on the role. “Given that I have a natural passion for environmental issues and especially the ways in which we can all contribute to materials recovery, I am totally committed to this project. It is a new adventure for me, but I have taken the time to learn about the organization over the past few months. I am pleased to take up the challenge and let Quebecers know about Éco Entreprises Québec’s many successes. ÉEQ has an impressive track record, and I think its innovative initiatives should be better recognized!” said Éric Salvail. 

(French only)

Maryse Vermette, ÉEQ’s President and CEO, added: “Now that companies have been financing curbside recycling for ten years, the time is right to raise awareness about the industry’s significant contribution. Our companies have taken responsibility and we are proud of that fact! What better way to bring the message home than to call on a public personality like Éric Salvail who is loved by Quebecers and has expressed values and concerns similar to ours. As we place increasing focus on ecodesign initiatives, ÉEQ provides companies with the tools they need to reduce at the source and make sound decisions about the recyclable materials they select for their containers, packaging and printed matter. In our 10th anniversary, we are reaching out to all Quebecers to let them know about the efforts companies are making to lighten their environmental footprint. Éric is the ideal person to help us spread the message throughout Quebec.”

Did you know?

Since 2005:

  • Companies have contributed almost $1 billion to finance Quebec’s curbside recycling system, including about $135 million in 2014.

And since 2005, with the companies' financial contributions, municipal curbside contribution allowed…

  • To recover more than 5 million tonnes of recyclable materials, which is equal to:
    - More than 200 million large recycling bins (360 L)
    -  Approximately 45 Olympic Stadiums!
  • To avoid the equivalent of 2 million tonnes of greenhouse gas emissions, or the equivalent to taking 440 000 cars off the roads during a complete year

Interesting facts…

  • Quebec’s recycling industry provides 10,000 direct jobs and generates more than $4 billion in economic benefits.
  • Contrary to popular belief, taxpayers do not foot the entire bill for residential curbside recycling; it is in fact the 3,000 companies that put containers, packaging and printed matter on Quebec’s market who pay to compensate municipal curbside recycling costs.
  • 550 municipal organizations each receive a large annual cheque via RECYC-QUÉBEC to compensate for the curbside recycling services they provide; those cheques are funded with the money Éco Entreprises Québec collects from contributing companies.
About Éco Entreprises Québec

Éco Entreprises Québec (ÉEQ) is the organization that develops the Schedule of ContributionsÉEQ’s Schedule of Contributions enables companies to determine whether they are subject to the Act, understand the breadth of their obligations and determine the amount of their contribution. Developed using a formula based on studies and verifiable data, the Schedule is established according to type of material and quantities generated during a given year and in consideration of environmental criteria. Framed by thoroughly developed rules, each Schedule is presented to companies for consultation before being sent to the government for approval as required by the Act.
Schedule of Contributions
and collects company contributions, which are then redistributed to finance municipal curbside recycling services in Quebec. ÉEQ also encourages innovation and best practices in order to optimize the recyclable materials value chain. To do so, ÉEQ cooperates, on the one hand, with companies to reduce quantities of materials at the source and encourage the use of recyclable materials, as well as with municipalities to increase recycling and the economic value of recovered materials. ÉEQ is a private non-profit organization created by companies that put containers, packaging and printed matter on Quebec’s market. The organization was accredited by RECYC-QUÉBEC in 2005 under the Environment Quality Act.

Source :
Virginie Bussières
Director, Communications and Public Affairs
Éco Entreprises Québec

Information:
Marie-Emmanuelle Khoury / Sarah Cope Corbeil
Media relations
Torchia Communications
514 288-8290, ext. 214 and 222


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