Today, Éco Entreprises Québec (ÉEQ) launched a new multiplatform awareness campaign featuring ÉEQ spokesman Éric Salvail.
A TV ad with Éric Salvail will be broadcast starting today and run until December on all the major networks and online. Québec’s favourite television host will present the spot tonight during his popular talk show, En Mode Salvail
In addition, a series of humorous vignettes entitled Les emballages écoresponsables : un jeu d’enfants
will be available on the Web and social media. With his usual wit and humor, Éric goes back to elementary school to raise awareness among the children of ecoresponsible packaging. The vignettes provide more in-depth information and redirect consumers to the eeqecoresponsible.com
microsite, which is designed as a complement to the campaign.
Aimed at the public, the comprehensive site includes information on the key characteristics of ecoresponsible packaging, as well as tips and profiles of businesses that rethought their packaging to reduce their environmental impacts. The eeqecoresponsible.com
site seeks to help consumers integrate ecoresponsible packaging into their day-to-day.
Also, Éric Salvail now has his own emojis, three of which are a nod to the recent ÉEQ ads in which he stars. To download Éric Salvail’s app and the SalvailMoji for your text messages, go to the App Store (http://apple.co/2d6VqAn
) or Google Play (https://goo.gl/UShvXO
Don’t miss En Mode Salvail tonight at 10 p.m. on V télé!
Note that the meeting on October 25 will be held in French. English translation and a simultaneous webcast will be provided. The consultation on October 27 will be held in English only (no webcast). There will be a networking lunch for participants following each meeting.
At these lunches, ÉEQ will host an information session on the directions of the upcoming Schedules, such as: