MARCH 14, 2016
NEW ÉEQ AD CAMPAIGN WITH ÉRIC SALVAIL TO ENCOURAGE RECYCLING OUTSIDE THE HOME


Turn on your TV!
To ensure that recycling remains top of mind, even in public places, Éco Entreprises Québec (ÉEQ) has launched a new ad campaign featuring spokesperson Éric Salvail.

In the fall of 2015, Éric popped up in a couple’s recycling bin to let them know that it’s Éco Entreprises Québec and its 3,000 contributing companies who pay for recycling the recyclable materials they place in their bins.

As a true curbside recycling ambassador, Éric now appears to the same couple throughout the day to remind them in an amusing way that they should continue the good habits they have at home – everywhere they go!

The campaign will again premier on the En mode Salvail show.

Watch it tonight at 10 p.m. on the V network!

     
ÉEQ is on social media!
Follow us to learn about the latest packaging optimization ideas, news from our partners and the many initiatives ÉEQ develops to benefit curbside recycling.
  
Éco Entreprises Québec (ÉEQ) is the organization that develops the Schedule of Contributions and collects company contributions, which are then redistributed to finance municipal curbside recycling services in Quebec. ÉEQ also encourages innovation and sharing of best practices in order to optimize the recyclable materials value chain. To do so, ÉEQ cooperates, on the one hand, with companies to reduce quantities of materials at the source and encourage the use of recyclable materials, as well as with municipalities to increase recycling and the economic value of recovered materials.

ÉEQ is a private non-profit organization created by companies that put containers, packaging and printed matter on Quebec’s market to represent them. The organization was accredited by RECYC-QUÉBEC in 2005 in accordance with the Environment Quality Act.
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