Montréal, October 12, 2016 – Every day, Québecers purchase and consume packaged products. But what do they really know about the packaging that ultimately ends up in their recycling bins? Today, Éco Entreprises Québec (ÉEQ) launched an ecoresponsible packaging awareness campaign to provide a practical reference with simple tips and tricks.
“Québecers want to reduce their environmental footprint and are increasingly aware of the issues surrounding packaging. We have found that they want to know more about ecoresponsible packaging, and the multiplatform campaign we are launching today presents accessible information with a touch of humour thanks to our spokesman Éric Salvail,” explained Virginie Bussières, ÉEQ’s director of Communications and Public Affairs.
Many businesses are rethinking their packaging to reduce their environmental footprint by optimizing sizes, using recycled materials and ensuring recyclability. In the retail food sector, innovative new packaging options are now extending the shelf lives of products to avoid waste. This is the type of information that ÉEQ’s new multiplatform campaign seeks to share.
Responsible packaging: as easy as child’s play!
Presented on October 11 during En mode Salvail, the ad will be broadcast on TV and online until December. A series of humorous Web vignettes entitled Les emballages écoresponsables : un jeu d’enfants was also produced to provide more in-depth information and redirect consumers to the eeqecoresponsible.com microsite.
“Recovery is a topic that has always interested me. The ecoresponsible packaging campaign proves that taking small actions on a daily basis is much simpler than you think. Just ask the kids I filmed the vignettes with!” said ÉEQ spokesman Éric Salvail.
In addition to the TV spot featuring Éric Salvail, the campaign includes a comprehensive microsite aimed at the public. It provides information for consumers on key ecoresponsible packaging criteria, as well as tips to integrate them into the day-to-day and profiles of businesses that have redesigned their packaging to reduce its environmental footprint.