Environmental Communications Tools | update 04-01-2009
Environmental claims: A guide for industry and advertisers

The environmental description of products is taking up an increasing amount of space on packaging and in advertising. These “green labels” constitute eco-marketing and provide information on the ecological performance of products.

The Canadian Standards Association (CSA) is responsible for formulating the standards for environmental management systems and self-declared environmental claims, including rules that must be respected to ensure such claims are both consistent and fair.

For more information, see >>

• Information sheet [publication by ÉEQ] - February 2009 > 
  Environmental reporting - A Guide for industry and advertisers
  
• Official document [CSA, in partnership with] > 
  Environmental claims - A Guide for industry and advertisers